01
Developers & Owners
Teams creating and delivering branded residence projects, from standalone residences to integrated hotel and resort developments.
What are the GBRA?
A global awards programme created specifically for the branded residence industry.
Branded residences sit at the intersection of hospitality, residential real estate, design, development, investment and lifestyle brands. The Global Branded Residence Awards bring those disciplines together in one dedicated international programme.
The awards recognise both completed residences and the wider teams, ideas and services that help the sector succeed — from architecture and interiors to technology, sales, strategic advisory and individual leadership.
Hosted by Boutique Hotel News, part of International Hospitality Media, the awards provide a platform for organisations and individuals to demonstrate quality, innovation, impact and measurable achievement to an international industry audience.
Who are the awards for?
For the people building, operating and shaping branded residences
The programme is deliberately broad enough to reflect the multidisciplinary nature of the sector. Entries and recognition span property, design, commercial strategy, technology, professional services and individual achievement.
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Operators & Brands
Hospitality groups, luxury brands and operating partners responsible for brand standards, service delivery and the owner experience.
03
Architects & Designers
Architecture and interior design teams translating brand identity, functionality and a sense of place into residential environments.
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Sales & Marketing Teams
Developers, agencies and consultants responsible for positioning branded residences, generating demand and delivering measurable commercial results.
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Technology & Strategic Partners
Technology providers, advisers, consultants, legal specialists and professional partners improving how branded residence projects are planned, delivered and operated.
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Industry Leaders
Individuals whose ideas, leadership and long-term contribution are helping to advance the branded residence sector internationally.
What we recognise
More than beautiful property
The strongest branded residences combine a compelling physical product with a credible brand promise, an excellent owner experience and a commercially sound operating model. The awards are structured to recognise that wider picture.
01
PROJECT EXCELLENCE
Urban and resort residences, regional standouts and luxury-brand affiliated projects demonstrating quality across design, service, location and experience.
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DESIGN & PLACE
Architecture and interiors that combine distinctive identity with functionality, technical quality, responsible design and connection to their setting.
03
INNOVATION & COMMERCIAL IMPACT
Technology, sales and marketing, future concepts and new approaches that solve real challenges and produce demonstrable results.
04
PEOPLE & PARTNERSHIPS
Strategic partners and industry leaders whose expertise, influence and contribution improve projects and advance the sector as a whole.
How the programme works
From entry to recognition
Each category has published eligibility requirements and judging criteria so entrants can understand exactly what evidence is expected.
01
ENTER THE RIGHT CATEGORY
Projects, organisations and individuals are entered into the category that best reflects the achievement being presented.
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ASSESSMENT AGAINST CRITERIA
Entries are reviewed against the published criteria, with emphasis on clear evidence, quality, innovation, impact and measurable results.
03
SHORTLISTS ANNOUNCED
The strongest entries progress to the 2026 shortlists, bringing together projects, businesses and individuals from across the world.
04
WINNERS REVEALED
Category winners are announced during the live virtual ceremony on 2 October 2026. The four regional winners also become contenders for World's Best Branded Residence.
WorldwideInternational scope
16Distinct categories
4Global regions
1World's Best title
Independent assessment
Judged by people who know the industry
Entries are assessed by an independent panel of experts working across branded residences, hospitality, real estate, investment, design, branding, development and advisory services. Their role is to evaluate the evidence submitted against the criteria for each award.
Meet the Judging PanelImpactEvidence of meaningful results for residents, owners, operators, clients or the wider sector.
InnovationNew thinking, creative solutions and approaches that respond to real industry challenges.
QualityHigh standards of execution, design, service, strategy and delivery appropriate to the category.
EvidenceClear, specific and measurable proof that supports the claims made in an entry.
GBRA 2026
See the projects and people setting the benchmark
Explore the 2026 categories and shortlists, then join the international branded residence community online on 2 October when the inaugural winners are revealed.
