Categories — GBRA 2026
Unified Category Matrix

Categories and judging criteria

For the 2026 launch, 18 awards are up for grabs, all of which you can enter at no cost. Filter by type or select a category to reveal the criteria and entry guidance.

Entry Guidance & Tips
How to write a winning entry — read before you submit

Entry Guidance

The scope of these awards is global. Entries are welcome from all providers regardless of location. The judges will assess each entry purely on its merits.

Our panel of independent judges will each judge two awards. They will be looking for clear evidence of achievements based on the judging criteria we've set.

Exceptional entries demonstrate real-world impact, innovative solutions, and tangible benefits to guests, operators, or the wider industry. Innovative solutions to problems being faced in the industry will receive extra credit.

The judges will not be making field visits, so your chances of winning will depend entirely on the depth and quality of your entry.

What makes a strong entry

  • Provide as much detail as possible to validate your claims, including statistics, customer comments and third-party endorsements.
  • Cite specific case studies and instances of client success to present a successful solution.
  • Attachments can increase your chances — upload supporting documentation, images and video footage alongside your written entry.
  • Read the award criteria carefully. Failing to demonstrate any one criterion scores zero marks in that area.

Tips for Winning

  • Clarity is everything. Make it easy for the judges to extract the relevant information.
  • Be concise. Judges read many entries in a limited time — lengthy entries may not get the attention they deserve.
  • Provide evidence. Show the hard facts that back up your claims. Be as forthcoming as possible to convince the judges your entry merits an award.
  • Go above and beyond. The awards recognise excellence — not simply ticking boxes, but demonstrating with evidence that you have gone further.
  • Be current. Don't dwell on the past — focus on recent achievements and measurable results including ROI, cost savings, revenue growth and efficiency improvements.
  • Context matters. Describe the particular challenges you face — judges won't necessarily know the intricacies of your operation.
  • Size is no barrier. Small companies have just as much chance to win. Judges consider the relative size of each company in their decision.
Need more information? Contact head judge Eloise Hanson at eloise@internationalhospitality.media or visit the entry platform to start your submission.
01

Best urban branded residence

Recognising a leading branded residence in a city location.

Property

Who should enter

Any branded residence, including standalone properties, located in a city and open for at least six months.

Judging criteria

  • Prime urban location, transport access, business hubs and cultural amenities.
  • Services, amenities and community engagement supporting long-term ownership.
  • Smart home technology, sustainability or creative urban living solutions.
  • Exterior and interior design integration with the local environment.
02

Best resort branded residence

Celebrating a standout branded residence in a resort or leisure-focused destination.

Property

Who should enter

Any branded residence, including standalone properties, located in a resort or leisure destination and open for at least six months.

Judging criteria

  • Leisure setting, environmental integration and cultural amenities.
  • Services, amenities and community engagement supporting ownership.
  • Technology, sustainability or creative living solutions unique to the property.
  • Exterior and interior design integration with the local environment.
03

Best luxury brand affiliation residence

Honouring a branded residence that strongly embodies a luxury brand affiliation.

Design

Who should enter

Any branded residence associated with a luxury brand that has been open for at least six months.

Judging criteria

  • How the property embodies the affiliated luxury brand's values.
  • Services, amenities, engagement, retention, resale or testimonials.
  • Technology, sustainability or creative living solutions unique to the property.
  • Exterior and interior design integration with the local environment.
04

Best architecture / exterior design

Recognising outstanding architectural form, function and exterior design execution.

Design

Who should enter

Branded residence developers, operators and architects. Each entry should focus on a single project.

Judging criteria

  • Floor plan, façade and landscaping, with images recommended.
  • Layout, programming and operational planning that enhance resident and operator experience.
  • Design originality or technical innovation.
  • Environmentally and socially responsible design.
  • Alignment with the original brief and budget.
05

Best interior design

Celebrating exceptional interior aesthetics, functionality and brand alignment.

Design

Who should enter

Branded residence developers, operators and interior designers. Each entry should focus on a single project.

Judging criteria

  • Aesthetics, layout and alignment with brand identity.
  • How FF&E, materials and finishes affect resident and operator experience.
  • Design originality or technical innovation.
  • Environmentally and socially responsible design.
  • Alignment with the original brief and budget.
06

Best in-room supplier

Recognising suppliers improving the in-room branded residence experience.

Sales & Suppliers

Who should enter

Suppliers providing in-room products or services, including furniture, linens, technology, appliances and amenities. Our judges will select a shortlist, and the award will be voted for online by Boutique Hotel News readers.

Judging criteria

  • Product or service strengths, upgrades and improvements.
  • Positive impact on resident satisfaction, with user feedback recommended.
  • Ease of use, integration and reliability for operators.
  • Marketing reach, customer growth, sales and ESG commitments.
07

Innovative use of technology

Spotlighting technology that improves resident or operator experience.

Sales & Suppliers

Who should enter

Technology providers, branded residence operators and developers, either company-wide or project-specific.

Judging criteria

  • How the product or service is new, different or solving a challenge.
  • How the technology improves resident and operator experience.
  • How it simplifies complex processes and fits existing systems.
  • Future developments, upgrades and integrations.
08

Best sales and marketing campaign

Celebrating campaigns that delivered standout positioning, execution and results.

Sales & Suppliers

Who should enter

Operators, developers, agencies or consultants responsible for campaign execution and results for a single property.

Judging criteria

  • Clear objectives and overall campaign strategy.
  • How the strategy was implemented and what made it stand out.
  • Creative approaches, channels, technologies, experiences or storytelling.
  • Measurable outcomes, including leads and conversions (include actual figures) and why you believe it was a success.
09

Best broker or sales agency

Recognising excellence in branded residence sales, positioning and client service.

Sales & Suppliers

Who should enter

Any broker or sales agency involved in the marketing and sale of branded residences, based on company-wide activity. Our judges will select a shortlist, and the winner will be voted for online by Boutique Hotel News readers.

Judging criteria

  • Transaction volumes, sales velocity and achievement against targets.
  • Excellence in supporting clients and owners beyond routine responsibilities. Testimonials or case studies are encouraged.
  • Understanding of the sector and effective property positioning.
  • Adherence to brand standards and enhancement of brand credibility.
10

Strategic partner of the year

Honouring partners who support successful branded residence delivery frameworks.

People

Who should enter

Consultants, advisory firms, legal advisors and professional service providers supporting branded residence projects.

Judging criteria

  • Influence on direction, feasibility, positioning or long-term development success.
  • Advisory, legal, financial, operational or development structuring excellence.
  • Original thinking or new approaches to development, legal or financial challenges.
  • Measurable results in viability, delivery, risk or stakeholder value.
11

Innovator of the Year

Celebrating individuals advancing the branded residence sector through innovation and leadership.

People

Who should enter

Individuals in the branded residence sector. Personal submissions and colleague nominations are welcome. Our judges will select a shortlist, and the award will be voted for online by Boutique Hotel News readers.

Judging criteria

  • New ideas, products or ways of working that advanced the sector.
  • Influence, decision-making and ability to drive change.
  • Measurable contribution to business performance, resident experience or industry standards.
12

Industry Icon

A special recognition for lifetime contribution to branded residences.

People

Who qualifies

Individuals who have shaped the industry, inspired others or set long-term benchmarks for excellence and innovation. Our judges will select a shortlist, and the winner will be voted for online by Boutique Hotel News readers.

Judging criteria

  • Commitment to personal and professional development and future ambitions.
  • Clear understanding of business and financial planning.
  • Contribution to the branded residence market domestically, regionally or globally.
13

Future concept award

Recognising forward-looking concepts that could shape the future of branded residences.

Global

Who should enter

Developers, operators, architects, designers or brand partners with upcoming or conceptual projects. Our judges will select a shortlist, and the award will be voted for online by Boutique Hotel News readers.

Judging criteria

  • Originality across design, service offering and lifestyle experience. Renderings and other visual material are mandatory.
  • How the concept enhances future living and community experiences. Renderings and other visual material are mandatory.
  • Responsible design, technology integration or operational innovation.
  • Alignment with a branded residence model and potential to set new standards.
14

The Americas: Best Branded Residence

Regional award for the leading branded residence in the Americas.

Regional

Who should enter

Any branded residence, including standalone properties, located within the region and open for at least six months.

Judging criteria

  • Local or regional positioning, accessibility and lifestyle appeal.
  • Services, amenities and engagement supporting long-term ownership.
  • High-quality exterior and interior design aligned with brand identity.
  • Technology, sustainability or creative living solutions unique to the property.
15

Europe: Best Branded Residence

Regional award for the leading branded residence in Europe.

Regional

Who should enter

Any branded residence, including standalone properties, located within the region and open for at least six months.

Judging criteria

  • Local or regional positioning, accessibility and lifestyle appeal.
  • Services, amenities and engagement supporting long-term ownership.
  • High-quality exterior and interior design aligned with brand identity.
  • Technology, sustainability or creative living solutions unique to the property.
16

Middle East & Africa: Best Branded Residence

Regional award for the leading branded residence in the Middle East and Africa.

Regional

Who should enter

Any branded residence, including standalone properties, located within the region and open for at least six months.

Judging criteria

  • Local or regional positioning, accessibility and lifestyle appeal.
  • Services, amenities and engagement supporting long-term ownership.
  • High-quality exterior and interior design aligned with brand identity.
  • Technology, sustainability or creative living solutions unique to the property.
17

Asia-Pacific: Best Branded Residence

Regional award for the leading branded residence in Asia-Pacific.

Regional

Who should enter

Any branded residence, including standalone properties, located within the region and open for at least six months.

Judging criteria

  • Local or regional positioning, accessibility and lifestyle appeal.
  • Services, amenities and engagement supporting long-term ownership.
  • High-quality exterior and interior design aligned with brand identity.
  • Technology, sustainability or creative living solutions unique to the property.
18

World's best branded residence

The overall global prize selected from the regional winners.

Global

Who is considered

Winners of The Americas, Europe, Middle East & Africa, and Asia-Pacific Best Branded Residence categories.

Selection process

  • The four regional Best Branded Residence winners are considered.
  • The Boutique Hotel News team selects the global winner.
How to Enter

Four simple steps

01
Choose Your Category
Select the category or categories that best reflect your project, organisation or individual achievement.
02
Complete the Form
Submit your entry via the online platform. Entries are free, with no entry fee at any stage.
03
Judging Process
Entries are reviewed by the relevant judging process, with selected categories put to a reader vote.
04
Awards Ceremony
Winners are announced at the Global Branded Residence Awards ceremony.

Ready to showcase
your branded residence?

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